Talk Description
Shiva Taghvaei presents on Visual Merchandising
Duration: 30 minutes
Synopsis:
Visual Merchandising (VM) is the strategic practice of arranging products to engage customers and enhance sales. In the optical industry, VM goes beyond just attractive displays; it's about creating an environment that reflects the brand's identity, highlights the latest eyewear trends, and presents products in a way that makes them irresistible. For optometrists and optical dispensers, employing VM techniques means curating spaces that not only showcase eyewear effectively but also elevate the overall brand experience, encouraging customer loyalty and driving business growth.
Duration: 30 minutes
Synopsis:
Visual Merchandising (VM) is the strategic practice of arranging products to engage customers and enhance sales. In the optical industry, VM goes beyond just attractive displays; it's about creating an environment that reflects the brand's identity, highlights the latest eyewear trends, and presents products in a way that makes them irresistible. For optometrists and optical dispensers, employing VM techniques means curating spaces that not only showcase eyewear effectively but also elevate the overall brand experience, encouraging customer loyalty and driving business growth.
Learning Objectives
TBC
This is a Dispenser Only Presentation - Only Available In Person - No Virtual Access Available.