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WAVE 2024
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ODA - P7: Changes In The Consumer Journey Over The Years

Presentation Dispensers

Presentation - Dispensers

2:25 pm

16 March 2024

Dispensers - Rottnest Room

ODA - Session 3

Programs

Dispensing

Talk Description

Institution: ZEISS - Australia

Jason Bowen presents on Changes In The Consumer Journey Over The Years
Duration:
45 minutes

Synopsis: Our consumers are ever-changing, and the consumer journey has also evolved over the years. 
Consumers are more educated, and their expectations are at an all-time high. We are being seen and assessed by people before they even connect or enter our businesses. 
This session will take you through the current technology ‘eco-system’ available to enable a clinical and exciting consumer journey within your practice.

We will also share insights around how your patient can enjoy different experiences before connecting with your business, during their visit and following it too.
Technology does not only involve equipment, but also processes and digital experiences. 

In today’s digital and fast-paced world, we should take every opportunity to investigate, learn and adjust to offer up-to-date, clinical, advanced, and approachable services to consumers and patients.

This is a Dispenser Only Presentation - Only Available In Person - No Virtual Access Available.

The GDPR does not specifically apply to Optometry Australia / Optometry WA as the latter does not have an establishment in the EU nor intentionally engage in targeted marketing to EU individuals specifically. In relation to the management of member data Optometry Australia's current Privacy Act is fully compliant with the respective GDPR data regulations.

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