Heidi is a principal optometrist and owner of Custom Eyecare, an independent full scope practice in Newcastle, NSW. She graduated from UNSW in 2000 and completed ocular therapeutics training in 2011. Working with a corneal ophthalmologist, and in a refractive surgery clinic, sparked her interest in orthokeratology and specialty contact lens fitting for ocular disease. Heidi has been a clinical supervisor at UNSW, a guest lecturer at Newcastle University, a writer for Mivision and OA Contact Lenses, an optometric speaker on ABC radio, and a mentor to optometry students on clinical placements. She is the current NSW president of the CCLSA, and on the OA NSW/ACT board.